APA Style

Kapferer,Jean-Noel. (2008). The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term . : Kogan Page.

Chicago Style

Kapferer,Jean-Noel. The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term. : Kogan Page, 2008. Text.

MLA Style

Kapferer,Jean-Noel. The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term. : Kogan Page, 2008. Text.

Turabian Style

Kapferer,Jean-Noel. The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term. : Kogan Page, 2008. Print.