APA Style

Kotler, Philip; Roberto, Eduardo. (1989). Social Marketing; Strategies for Changing Public Behavior . : The Free Press.

Chicago Style

Kotler, Philip; Roberto, Eduardo. Social Marketing; Strategies for Changing Public Behavior. : The Free Press, 1989. .

MLA Style

Kotler, Philip; Roberto, Eduardo. Social Marketing; Strategies for Changing Public Behavior. : The Free Press, 1989. .

Turabian Style

Kotler, Philip; Roberto, Eduardo. Social Marketing; Strategies for Changing Public Behavior. : The Free Press, 1989. .