APA Style

Fletcher, Alan D.; Thomas A. Bowers. (1995). Fundamentals of Advertising Research 4th edition . : .

Chicago Style

Fletcher, Alan D.; Thomas A. Bowers. Fundamentals of Advertising Research 4th edition. : , 1995. .

MLA Style

Fletcher, Alan D.; Thomas A. Bowers. Fundamentals of Advertising Research 4th edition. : , 1995. .

Turabian Style

Fletcher, Alan D.; Thomas A. Bowers. Fundamentals of Advertising Research 4th edition. : , 1995. .