APA Style

O'Guinn, Thomas; Chris T. Allen; Richard J. Semenik. (2003). Advertising : and integrated brand promotion.-- 3th ed . : .

Chicago Style

O'Guinn, Thomas; Chris T. Allen; Richard J. Semenik. Advertising : and integrated brand promotion.-- 3th ed. : , 2003. .

MLA Style

O'Guinn, Thomas; Chris T. Allen; Richard J. Semenik. Advertising : and integrated brand promotion.-- 3th ed. : , 2003. .

Turabian Style

O'Guinn, Thomas; Chris T. Allen; Richard J. Semenik. Advertising : and integrated brand promotion.-- 3th ed. : , 2003. .