APA Style

Belch, George E.; Michael A. Belch. (1985). Advertising and promotion : an integrated marketing communications perspective.-- 5th ed. . : .

Chicago Style

Belch, George E.; Michael A. Belch. Advertising and promotion : an integrated marketing communications perspective.-- 5th ed.. : , 1985. .

MLA Style

Belch, George E.; Michael A. Belch. Advertising and promotion : an integrated marketing communications perspective.-- 5th ed.. : , 1985. .

Turabian Style

Belch, George E.; Michael A. Belch. Advertising and promotion : an integrated marketing communications perspective.-- 5th ed.. : , 1985. .