Studi Kasus Di Pasar Citra Niaga Kotamadya Samarinda Partha, Made Ngurah Primary Author mixed material bibliography Bandung Program Pascasarjana Unpad 1996 en English

113 hlm,;29 cm ABSTRACT Charact~rtstics of Buginese Street ~raders: A c~se Study at pa~ar Citra Niaga in Samarinda Mtinicipality by Made Ngurah Partha This case study among the Buginese street traders at ar Citra Niaga in Samarinda attempts to reveal the charac­ eristics of their business. It tries to find out whether there is any relationship between Buginese' sociocultural background and their activities, and whether this relation­ ship affects the prospects of their business. The study uses a functional approach in seeing the use of a certain institution (kinship) in maintaining another institution (economic). The research method is descriptive analysis. Data is collected through census, in-depth inter­ views, limited participant observation, and recording the econdary data. Findings of the research are as follows: Most of the Buginese street traders sell garment and acces­ ories. There are two different groups among them, one group operates at the kiosks provided in Pasar Citra Niaga, while the other operates on the sidewalks within the complex of Pasar Citra Niaga. Sociocultural background which play important role in their trading activities are kinship relations and tradition. Kinship relations are used in the recruitment of labour and n the distribution of capital aids. The Buginese street traders have a tradition to display their success every time hey visit their village, and then taking along their closest in or neighbors or friends back to the city. This tradition lays important role in increasing the population of Buginese reet traders in Samarinda. Buginese street traders at Pasar Citra Niaga do not isplay any specific ethnic characteristics in this business. The way they sell their merchandise, their attitude towards fellow traders and towards the consumers are no different from what the other street traders do at Pasar Citra Niaga. There are apparent differences between the two groups of Buginese street traders at Pasar Citra Niaga: the kiosk group ends to behave more openly, while the sidewalk - group tends o have less tolerance to competitors. The kiosk-group is lsa more successful in their business. The street trading business of the Buginese at Pasar Citra Niaga is influenced by several factors. Among others are (1) the changes of taste among the consumers "dictates" the supply of goods according to the latest fashion; (2) governments regulation through the Pasar Citra Niaga project Partha, Made Ngurah The street trading business of the Buginese at Pas 306 Par k Perpustakaan Universitas Padjadjaran Kementerian Riset Teknologi dan Pendidikan Tinggi 306 Par k/R.P.18 01001960700002 Perpustakaan Pusat (REF.P.18) 306 Par k/R.P.18 20%252Fscan0001.jpg.jpg 32185 2017-04-02 00:53:50 2018-01-04 10:21:45 machine generated