APA Style

Shimp, Terence A.. (1997). ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS (4). Fort Worth: Harcourt Brace College Pub.

Chicago Style

Shimp, Terence A.. ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS. 4 Fort Worth: Harcourt Brace College Pub, 1997. Text.

MLA Style

Shimp, Terence A.. ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS. 4 Fort Worth: Harcourt Brace College Pub, 1997. Text.

Turabian Style

Shimp, Terence A.. ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS. 4 Fort Worth: Harcourt Brace College Pub, 1997. Print.