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  <title>The Old Rules of Marketing Are dead</title>
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  <namePart>Timothy R. Perason</namePart>
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   <publisher>McGrawHill</publisher>
   <dateIssued>2011</dateIssued>
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 <note>pearson makes the clearest statement yet about the new world of marketing , as he makes the difficult and complex concepts of breads and reinvention understandable to everyone.</note>
 <note type="statement of responsibility">Timothy R. Perason</note>
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  <topic>the old rules of marketing are dead</topic>
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