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[JURNALI] The Role of Self-Efficacy in Technology Readiness of Women Entrepreneurs in The Fashion MSME Sector

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• Code	CallNo	Lokasi	Ketersediaan
  19012025S4009	S4009 War t	Perpustakaan Fakultas Psikologi UNPAD (Rak.Skripsi)	Tersedia

• Perpustakaan	Fakultas Psikologi
  Judul Seri	-
  No. Panggil	S4009 War t
  Penerbit	Perpustakaan Psikologi UNPAD : Jatinangor., 2025
  Deskripsi Fisik	13 hlm
  Bahasa	English
  ISBN/ISSN	190110210106
  Klasifikasi	S4009 War t
  Tipe Isi	-
  Tipe Media	-
  Tipe Pembawa	-
  Edisi	-
  Subyek	Technology readiness Bandung; Fashion; Mothers Working MSMEs; Self-Efficacy;
  Info Detil Spesifik	JURNAL
  Pernyataan Tanggungjawab	Warda Silvia Devi

• In this digital age, digital strategy skills are essential for business sustainability. Nevertheless, many micro-enterprises remain behind due to limited technological competence. This study aims to examine the influence of self-efficacy on the technology readiness of working mothers managing micro businesses in the fashion sector in Bandung City. A total of 114 respondents participated in this study through a paper-based survey using convenience sampling. The instruments used were the SelfEfficacy Scale by Venkatesh et al. (2003) and the Technology Readiness Index by Parasuraman (2000). Based on simple regression analysis, the results showed that self-efficacy did not significantly influence overall technology readiness (p = 0.311). However, there was a significant relationship between selfefficacy and the motivator aspect of technology readiness (p = 0.015). These findings suggest that individuals with higher selfefficacy tend to be more motivated to use technology. Furthermore, external factors such as access to digital tools and training also play an important role in preparing someone to use technology effectively.

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