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Image of [Jurnal] TECHONOLGY ADOPTION: THE ROLE OF EFFORT EXPECTANCY ON ICT USAGE BEHAVIOR AMONG FASHING SME MOMPRENEURS IN BANDUNG

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[Jurnal] TECHONOLGY ADOPTION: THE ROLE OF EFFORT EXPECTANCY ON ICT USAGE BEHAVIOR AMONG FASHING SME MOMPRENEURS IN BANDUNG

The gender gap in the world of work in Indonesia is still a problem, where
women experience limited access to formal employment so many of ...

  • CodeCallNoLokasiKetersediaan
    19012025S4022S4022 Wid tPerpustakaan Fakultas Psikologi UNPAD (Rak Skripsi)Tersedia
  • Perpustakaan
    Fakultas Psikologi
    Judul Seri
    -
    No. Panggil
    S4022 Wid t
    Penerbit Fakultas Psikologi UNPAD : Jatinangor.,
    Deskripsi Fisik
    11 hlm.: ill.; 30 cm
    Bahasa
    English
    ISBN/ISSN
    190110210105
    Klasifikasi
    S4022 Wid t
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subyek
    Information and Communication Technology
    effort expectancy
    Mompreneur
    Info Detil Spesifik
    JURNAL
    Pernyataan Tanggungjawab
  • The gender gap in the world of work in Indonesia is still a problem, where
    women experience limited access to formal employment so many of them
    turn to the informal sector such as Small and Micro Enterprises (SMEs).
    Technology plays an important role in improving the competitiveness of
    SMEs, but its adoption rate among mompreneurs is still relatively low. This
    study focuses on looking at the ICT adoption behavior among mompreneurs,
    particularly in the fashion SME sector in Bandung. Effort expectancy is
    known as one of the strong determinants in looking at technology adoption
    behavior, where this theory predicts behavior based on an individual's
    perception of the amount of effort required to perform the behavior. A
    quantitative approach was applied with a convenience sampling method,
    involving 126 respondents through an offline survey. Data collection was
    conducted using effort expectancy and ICT usage instruments that have been
    modified from previous research, then analyzed with simple linear
    regression tests. The results showed that effort expectancy has a significant
    effect on ICT usage behavior (p < 0.001; β = 0.905), which indicates that the
    higher the comfort in using technology, the level of technology adoption will
    increase.

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