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Skripsi  

[JURNAL] THE EFFECT OF SOCIAL INFLUENCEON ICT USE BEHAVIOR AMONG MOMPRENEURS IN FASHION MSMES

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• Code	CallNo	Lokasi	Ketersediaan
  19012025S4006	S4006 Ran t	Laboratorium Psikologi UNPAD (SKRIPSI)	Tersedia

• Perpustakaan	Fakultas Psikologi
  Judul Seri	-
  No. Panggil	S4006 Ran t
  Penerbit	Fakultas Psikologi UNPAD : Jatinangor., 2025
  Deskripsi Fisik	-
  Bahasa	English
  ISBN/ISSN	190110210038
  Klasifikasi	S4006 Ran t
  Tipe Isi	text
  Tipe Media	-
  Tipe Pembawa	-
  Edisi	-
  Subyek	Social influence, use behavior information communication technology (ICT), mompreneur, MSMEs
  Info Detil Spesifik	JURNAL
  Pernyataan Tanggungjawab	Rania Ninda Triswanti

• The rapid development of digital technology has made the use of Information and Communication Technology (ICT) essential for running Micro, Small, and Medium Enterprises (MSMEs), especially for mompreneurs in the fashion sector. This study aims to analyze the impact of social influence on ICT use behavior in mompreneurs who run MSMEs in the fashion sector in Bandung City. The research method used is a quantitative non-experimental approach involving 102 respondents who met the research criteria. The results of the data analysis show that social influence has a significant and positive effect on ICT use behavior. Furthermore, the comparison analysis shows that there is a significant difference in social influence based on the respondent’s level of education. This finding explains that social influences significantly affect use behavior, especially in using ICT for entrepreneurship among mompreneurs

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