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Consumer Behavior: Seventh Edition

Research process and the techniques associated with consumer behavior research, including a discussion of positivist and interpretivist research ...

  • CodeCallNoLokasiKetersediaan
    1902000B14716658.834.2 Sch cPerpustakaan Fakultas Psikologi UNPAD (Text Books)Tersedia
  • Perpustakaan
    Fakultas Psikologi
    Judul Seri
    -
    No. Panggil
    658.834.2 Sch c
    Penerbit Prentice Hall : New Jersey.,
    Deskripsi Fisik
    ix; 490 hlm; illus; index; 26 cm, 20 cm
    Bahasa
    English
    ISBN/ISSN
    0-13-085914
    Klasifikasi
    658.834.2 Sch c
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    7
    Subyek
    Konsumen Perilaku
    Info Detil Spesifik
    Textbook
    Pernyataan Tanggungjawab
  • Research process and the techniques associated with consumer behavior research, including a discussion of positivist and interpretivist research methods.

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