APA Style

Cravens, David W.. (2000). Strategic marketing.-- Ed. 6 (sixth edition). Boston: McGrawHill.

Chicago Style

Cravens, David W.. Strategic marketing.-- Ed. 6. sixth edition Boston: McGrawHill, 2000. .

MLA Style

Cravens, David W.. Strategic marketing.-- Ed. 6. sixth edition Boston: McGrawHill, 2000. .

Turabian Style

Cravens, David W.. Strategic marketing.-- Ed. 6. sixth edition Boston: McGrawHill, 2000. .