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[SKRIPSI] HUBUNGAN ANTARA KONFORMITAS DENGAN PEMBELIAN IMPULSIF ONLINE PRODUK FASHION PADA IBU RUMAH TANGGA

"As individuals who are generally in charge of managing household
finances, there is an expectation for housewives to pay more attention to ...

  • CodeCallNoLokasiKetersediaan
    19012024S3852S3852 Sal hPerpustakaan Fakultas Psikologi UNPAD (Rak Skripsi)Tersedia
  • Perpustakaan
    Fakultas Psikologi
    Judul Seri
    -
    No. Panggil
    S3852 Sal h
    Penerbit Fakultas Psikologi UNPAD : Jatinangor.,
    Deskripsi Fisik
    xiv., 179 hlm.: ill.; 30 cm.
    Bahasa
    Indonesia
    ISBN/ISSN
    190110180074
    Klasifikasi
    S3852 Sal h
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subyek
    konformitas;
    pembelian impulsif online;
    produk fashion; ibu rumah tangga.
    Info Detil Spesifik
    SKRIPSI
    Pernyataan Tanggungjawab
  • "As individuals who are generally in charge of managing household
    finances, there is an expectation for housewives to pay more attention to their
    spending. However, it was found that housewives still have the tendency to indulge
    in online impulse buying of fashion products, with conformity as one of the factors
    that encourages this behavior. This study examines the relationship between
    conformity and online impulse buying of fashion products in housewives. Using
    convenience sampling, 177 housewives aged 24-73 years (M = 33,6) residing in
    Bandung Raya participated in this study by completing the Susceptibility to
    Interpersonal Influence measurement tool (Bearden et al., 1989) and Impulse
    Buying Tendency Scale (Verplanken & Herabadi, 2001) through an online
    questionnaire. Spearman’s rho correlation test was carried out and results show
    that there is a significant positive relationship between the two variables (rs =
    0,589, p < 0,05). It was also found that the normative aspect of conformity has a
    higher level of correlation with online impulse buying of fashion products (rs =
    0,612, p < 0,05) compared to informational aspect (rs = 0,389, p < 0,05). The
    results of categorization show that housewives have a high level of conformity,
    whereas the online impulse buying of fashion products falls into the middle
    category. Based on discriminant analysis, there are significant differences (p <
    0,05) in housewives’ conformity according to their age, communication intensity,
    and frequency of meeting face-to-face with their social groups. As for the online
    impulse buying of fashion products variable, there are significant differences based
    on age and duration of e-commerce/online stores browsing per day."

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