APA Style

BELCH, George E.. (2015). Advertising and Promotion : An Integrated Marketing Communications Perspective . New York: Mc Graw Hill.

Chicago Style

BELCH, George E.. Advertising and Promotion : An Integrated Marketing Communications Perspective. New York: Mc Graw Hill, 2015. Text.

MLA Style

BELCH, George E.. Advertising and Promotion : An Integrated Marketing Communications Perspective. New York: Mc Graw Hill, 2015. Text.

Turabian Style

BELCH, George E.. Advertising and Promotion : An Integrated Marketing Communications Perspective. New York: Mc Graw Hill, 2015. Print.