APA Style
BELCH, George E.. (2012).
Advertising and Promotion : An Integrated Marketing Communications Perspective .
New York:
Mcgraw-Hill.
Chicago Style
BELCH, George E..
Advertising and Promotion : An Integrated Marketing Communications Perspective.
New York:
Mcgraw-Hill,
2012.
Text.
MLA Style
BELCH, George E..
Advertising and Promotion : An Integrated Marketing Communications Perspective.
New York:
Mcgraw-Hill,
2012.
Text.
Turabian Style
BELCH, George E..
Advertising and Promotion : An Integrated Marketing Communications Perspective.
New York:
Mcgraw-Hill,
2012.
Print.