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Image of Kepercayaan pelanggan sebagai implikasi dari experiental marketing dan citra destinasi melalui nilai pelanggan

 

Kepercayaan pelanggan sebagai implikasi dari experiental marketing dan citra destinasi melalui nilai pelanggan

The purpose of this study was to examine in. depth the implications of customer turst
as experiential marketing and destination image through ...

  • CodeCallNoLokasiKetersediaan
    01001140100059658 Ver k/R.12.222Perpustakaan Pusat (REF.12.222)Tersedia
  • Perpustakaan
    Perpustakaan Pusat
    Judul Seri
    -
    No. Panggil
    658 Ver k/R.12.222
    Penerbit Program doktor fakultas ekonomi UNPAD : Bandung.,
    Deskripsi Fisik
    xvii,;260hlm,;29 cm
    Bahasa
    Indonesia
    ISBN/ISSN
    -
    Klasifikasi
    658 Ver k
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subyek
    exeperiential marketing, destination image, custom
    Info Detil Spesifik
    -
    Pernyataan Tanggungjawab
  • The purpose of this study was to examine in. depth the implications of customer turst
    as experiential marketing and destination image through customer value.

    The study is descriptive and explanatory survey verification with the 405 domestic
    tourists who had at least two visits to one of 15 attractions in Bukittinggt town. Data
    collected through study of documentation, interviews, observation and questionnaires.
    Analysis tools used Structural Equation Modeling (SEM) with Lisrel tool.

    The results showed that experiential marketing create that experience / less deep
    impression on domestic tourists, attraction destination image nt yet judged positively by
    domestic tourists, customer value isnot yet in the category feel superior value to the
    attractions visited Customer trust in the category of not yet confidence in the archipelago
    attraction means domestic tourists not have confidence that visited attractions reliable and
    trustworthy in providing the best service and have the ability :0 be trusted as a tourist
    destination that meets their expectations. Experiential marketing and destination image
    affects customer value although the effect is smaller than the destination image. Customer
    value affect customer trust. The results of this study indicate that experiential marketing and
    destination image affects customer trust through customer value according to the model built.

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