Verinita Primary Author mixed material bibliography Bandung Program doktor fakultas ekonomi UNPAD 2014 id Indonesia

xvii,;260hlm,;29 cm The purpose of this study was to examine in. depth the implications of customer turst as experiential marketing and destination image through customer value. The study is descriptive and explanatory survey verification with the 405 domestic tourists who had at least two visits to one of 15 attractions in Bukittinggt town. Data collected through study of documentation, interviews, observation and questionnaires. Analysis tools used Structural Equation Modeling (SEM) with Lisrel tool. The results showed that experiential marketing create that experience / less deep impression on domestic tourists, attraction destination image nt yet judged positively by domestic tourists, customer value isnot yet in the category feel superior value to the attractions visited Customer trust in the category of not yet confidence in the archipelago attraction means domestic tourists not have confidence that visited attractions reliable and trustworthy in providing the best service and have the ability :0 be trusted as a tourist destination that meets their expectations. Experiential marketing and destination image affects customer value although the effect is smaller than the destination image. Customer value affect customer trust. The results of this study indicate that experiential marketing and destination image affects customer trust through customer value according to the model built. Verinita exeperiential marketing, destination image, custom 658 Ver k Perpustakaan Universitas Padjadjaran Kementerian Riset Teknologi dan Pendidikan Tinggi 658 Ver k/R.12.222 01001140100059 Perpustakaan Pusat (REF.12.222) 658 Ver k/R.12.222 20%252Fscan0001.jpg.jpg 14228 2017-04-01 16:08:37 2017-09-27 08:45:50 machine generated