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Pengaruh Media Pemasaran Ramah Lingkungan Dan Pengetahuan Lingkungan Terhadap Niat Beli Ramah Lingkungan Di Kota Bandung

Indonesia has implemented a green industrial policy. Companies and organizations
are becoming more committed to environmental issues as a ...

  • CodeCallNoLokasiKetersediaan
    010030007386658.81 Tik p/R.12.400Perpustakaan PusatTersedia
  • Perpustakaan
    Perpustakaan Pusat
    Judul Seri
    -
    No. Panggil
    658.81 Tik p/R.12.400
    Penerbit Magister Ekonomi Dan Bisnis : Bandung.,
    Deskripsi Fisik
    x,;123 hlm,;29,5 cm
    Bahasa
    Indonesia
    ISBN/ISSN
    -
    Klasifikasi
    658.81 Tik p
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    2015
    Subyek
    green marketing tools, eco-label, eco-brand, envir
    Info Detil Spesifik
    Tesis
    Pernyataan Tanggungjawab
  • Indonesia has implemented a green industrial policy. Companies and organizations
    are becoming more committed to environmental issues as a result of legislation
    regarding environmental, economic and other influences. Public awareness of the
    environment began to rise, Consumer Awareness of rights to acquire green products
    grows. Green products have sprung up in various parts of Indonesia, especially in
    Bandung. Green Marketing Tools has a special role in each of green products in the
    process of marketing to attract consumers to buy. Knowledge of environmental
    issues, enabling consumers to be able to move from ordinary products to green
    products to create an environmentally friendly behavior. The research objective is to
    obtain results of the study are the effect of Green Marketing Tools on Green
    Purchase Intention, the effect of Environmental Knowledge on Green Purchase
    Intention, and lastly, the effect of Green Marketing Tools and Environmental
    Knowledge on Green Purchase Intention. This study uses a quantitative approach to
    Structural Equation Model (SEM) assisted SPSS 16.0 software and lisrel 8.70. Data
    used in the form of primary data from 137 individual consumers who had never
    consumed green products. The sampling technique in this study using a sampling
    technique non probability with purposive sampling method, with the criteria of
    individual consumers who already consumed green products.

    This study shows that there is an impact on green marketing tools (eco-label, eco­
    brand, and environmental advertisement) to green purchase intention. Other results
    show there is influence on environmental knowledge (perceived knowledge of general
    environmental issues and perceived knowledge of environmental concrete knowledge)
    on green purchase intention, and lastly, there is the influence on green marketing
    tools (eco-label, eco-brand, and environmental advertisement) and environmental
    knowledge (perceived knowledge of general environmental issues and perceived
    knowledge of environmental concrete knowledge) on green purchase intention.

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