R. TIKA FESTIVANIA Primary Author mixed material bibliography Bandung Magister Ekonomi Dan Bisnis 2015 id Indonesia

x,;123 hlm,;29,5 cm Indonesia has implemented a green industrial policy. Companies and organizations are becoming more committed to environmental issues as a result of legislation regarding environmental, economic and other influences. Public awareness of the environment began to rise, Consumer Awareness of rights to acquire green products grows. Green products have sprung up in various parts of Indonesia, especially in Bandung. Green Marketing Tools has a special role in each of green products in the process of marketing to attract consumers to buy. Knowledge of environmental issues, enabling consumers to be able to move from ordinary products to green products to create an environmentally friendly behavior. The research objective is to obtain results of the study are the effect of Green Marketing Tools on Green Purchase Intention, the effect of Environmental Knowledge on Green Purchase Intention, and lastly, the effect of Green Marketing Tools and Environmental Knowledge on Green Purchase Intention. This study uses a quantitative approach to Structural Equation Model (SEM) assisted SPSS 16.0 software and lisrel 8.70. Data used in the form of primary data from 137 individual consumers who had never consumed green products. The sampling technique in this study using a sampling technique non probability with purposive sampling method, with the criteria of individual consumers who already consumed green products. This study shows that there is an impact on green marketing tools (eco-label, eco­ brand, and environmental advertisement) to green purchase intention. Other results show there is influence on environmental knowledge (perceived knowledge of general environmental issues and perceived knowledge of environmental concrete knowledge) on green purchase intention, and lastly, there is the influence on green marketing tools (eco-label, eco-brand, and environmental advertisement) and environmental knowledge (perceived knowledge of general environmental issues and perceived knowledge of environmental concrete knowledge) on green purchase intention. R. Tika Festivania green marketing tools, eco-label, eco-brand, envir 658.81 Tik p Perpustakaan Universitas Padjadjaran Kementerian Riset Teknologi dan Pendidikan Tinggi 658.81 Tik p/R.12.400 010030007386 Perpustakaan Pusat 658.81 Tik p/R.12.400 20%252Fscan0001.jpg.jpg 13615 2017-04-01 15:45:10 2019-03-01 10:32:15 machine generated