APA Style

PRIDE,W.M & FERREL. (1987). MARKETING, BASIC CONCEPTS AND DECISIONS. FIFTH.ED. (FIFTH). BOSTON: W.H. FREEMAN CO..

Chicago Style

PRIDE,W.M & FERREL. MARKETING, BASIC CONCEPTS AND DECISIONS. FIFTH.ED.. FIFTH BOSTON: W.H. FREEMAN CO., 1987. Text.

MLA Style

PRIDE,W.M & FERREL. MARKETING, BASIC CONCEPTS AND DECISIONS. FIFTH.ED.. FIFTH BOSTON: W.H. FREEMAN CO., 1987. Text.

Turabian Style

PRIDE,W.M & FERREL. MARKETING, BASIC CONCEPTS AND DECISIONS. FIFTH.ED.. FIFTH BOSTON: W.H. FREEMAN CO., 1987. Print.