Suatu Survey di PT. Somerfield Indonesia MONA ABDULLAH BASALAMAH Primary Author mixed material bibliography Bandung Program Magister Manajemen Unpad 2016 id Indonesia

xv, 183 hlm. Ilus ;; 29 cm Attributes Product, Price, Promotion, Distribution is a performance that determines how well carry out its role in the relationship with the consumer's decision to become a business customer. Good performance will be able to increase the intensity of the consumer's decision to be a business customer and the manufacturer is able to increase revenue and also to achieve customer satisfaction. Attributes Product, Price, Promotion, Distribution which includes products greatly affect the intensity of the channel is capable of delivering the performance of products and services from the producer to the business customers and able to provide revenue producers also achieve customer satisfaction business. Price is also a scope that generates the most revenue flexsibel of balance in the market and is able to provide equitable benefits and increase revenues when market prices stable and appropriate. Performance assurance good if it is able to increase the intensity smoothness and facilitate the distribution of goods from producers to consumers to increase revenue and achieve customer satisfaction business. Good promotion should also be able to provide increased consumer to be business customers. This study will measure the performance attributes in addition to product, price, promotion, distribution will also measure whether there is an influence on the performance of the business customer purchasing decisions. This study also examines the consumer decision-making into a business customer PT. Somerfield Indonesia. This research uses descriptive and verification with survey method. The data used in this research is primary data obtained from business customers answers to the questionnaire. Of the concept proposed in this study consists of variable (X) as the independent variables (variables that affect) and variable (Y) as the dependent variable (the variable that is affected). To measure between variables used PLS method. The results showed that the performance of the marketing mix and its effects also increase business customer decision partially and simultaneously very influential. MONA ABDULLAH BASALAMAH Pengambilan Keputusan 658 Perpustakaan Universitas Padjadjaran Kementerian Riset Teknologi dan Pendidikan Tinggi 658 mon a 0007260 Perpustakaan Pusat (REF.147) 658 mon a 20%252Fscan0001.jpg.jpg 10050 2017-04-01 15:42:28 2018-03-29 09:56:08 machine generated